NOW BLACK HISTORY MONTH
[ concept ]
“It’s important to know where we’ve been, to see where we’re going”
A promo that creates a parallel between the past and the present to appreciate and honour the work of the revolutionaries in the past that paved the way for the present.
“Utilising NOW's archive to create a promo that showcases and promotes the work of black actors / writers / creators within media, whilst still having a nod to the history”
[ THE BRIEF ]
Content Reference Imagery
[ MOTION DESIGN BRIEF ]
To do justice to the promo creative’s idea by coming up with a compelling look for the promo that gives a specific feel of going through a timeline between the old and the new. I was looking specifically here at how to give black & white imagery a contemporary feel, to blend the old and the new.
Research: Reference Imagery
Research: Reference Imagery
The motion within the promo moves across or through timelines depending on the specific messaging. Where we go from old to new, the motion moves forward through the timeline, and where it highlights specific periods it spans across.
Images and footage were graded and given treatment to give a black and white feel pulling through a hint of green yellow and red
[ DELIVERY ]
[ Motion Designers: Shraddha Depala, Catherine Hutton ]