NOW OSCARS
[ Brief ]
“To showcase NOW’s collection of Oscar winning movies in one 30 second spot”
[ Concept]
To navigate the viewer through a road of ‘the best’ in each category seamlessly in one single edit in the world of ‘NOW’
Before any motion work began, we meticulously combed through stills of Oscar-winning content that was available on NOW, looking for parallels between scenes that would transition smoothly from one to the other.
[ RESEARCH ]
Content Reference
[ MOODBOARD ]
Reference Stills
This started off with a moodboard on how to give the footage and stills a feel of being in the ‘NOW’ world. The imagery inspired a look of a cinematic teal with dust and gold particles to tie it together with a look of ‘The Oscars’
[ STYLEFRAMES ]
Initial style frames created to sell in how the promo would look
Finished styleframe
Finished styleframe
[ DEVELOPMENT ]
Grading, styling, lighting & type treatment exploration’
Original Still
Finished Styleframe
[ Motion Designers: Shraddha Depala, Catherine Hutton, Sten Sheppard]