NOW PREMIER LEAGUE: START OF SEASON
*GOLD PROMAX WINNER*
[ Concept ]
“A fan’s love letter to the Premier League”
[ SPOTLIGHT ]
Each section of this promo was carefully considered with research, styleframes and testing to bring the vision to life. Below I’ve spotlighted and broken down the process of one individual section to highlight how it was brought to life
I started off by creating a moodboard of visual references of how to make Harry Kane appear to be in a gaming interface.
[ RESEARCH ]
Reference Images
Based on the research I designed this styleframe for the ‘interface.’ A teal BG and NOW font were used to keep it on brand.
[ STYLEFRAME ]
“To make Harry Kane appear as though he is in a gaming interface, with a fan clicking through and changing his kit in a player select style”
[ THE BRIEF ]
Rough mockup supplied by the creative
[ DEVELOPMENT ]
Here you can see a breakdown of the build process. This whole scene was built in After Effects. Official PL T-shirts needed to be used so each piece of kit was cut out from player imagery from the relevant teams and mapped on to Kane’s body.
Following feedback we opted to switch the colours to a black interface with a teal grid to make the Kane and the kit pop out more.
A couple of examples of motion work, with side-by-side comparisons showing WIP to finished executions
[ FROM WIP to EXECUTION]
Finished frame
WIP1
[ Motion Designers: Shraddha Depala, Sten Sheppard, Catherine Hutton, Zehra Berry]