NOW SCREAM

[ Brief ]

β€œShowcase the entire Scream collection on NOW. Make it jumpy and funny. Highlight key iconic scenes.”

[Idea 01: The Rules]

Characters listen to β€œGhostface” talk through β€˜the rules’ which we then see in vision being broken/adhered to, highlighting the meta and ironic tone of the movies.

[ EXECUTION 01 ]

Each slate is styled in a classic horror movie style, playing on the typography and a duo-tone colour palette taken from Scream’s iconic red black and white

Styleframes by Shraddha

[Idea 02: The Ultimate Slasher]

Leans in to the Scream franchise as the ultimate slasher movie. We follow Ghostface slashing through each different franchise

[ EXECUTION 02 ]

Breaking through from shot to shot using Scream’s iconic volumetric light

Styleframes by Shraddha

Volumetric Light Reference

Styleframe

[Idea 03: The Diary of Ghostface]

The collection re-imagined and narrated as if from the perspective of a teenage β€˜Ghostface’

[ EXECUTION 03 ]

We use an annotated notebook style GFX treatment to enhance the idea that Ghostface orchestrates everything that occurs in the franchise.

Styleframes by Shraddha

The idea chosen by the client was β€˜The Ultimate Slasher.’ To squeeze in 4 films in to a 30 second edit we decided to use the slashing device and volumetric light in the opener and to slash between each title. This was a combination of particular, volumetric light and grade / styling on the relevant shots

[ DEVELOPMENT]

Exploring volumetric light

Exploring duo tone and slash methods

Rough test exploring using particular to break the logo in to blood splats

Testing breaking a more on-brand version of the logo using particular and flares

[ Motion Designer: Shraddha Depala]

Ideation support. Pitching. GFX conception. Art direction. Motion Design.